He began collecting urban and street art in the mid-2000s, long before these movements gained widespread recognition in Europe. What began with an early fascination for artists such as Banksy, Shepard Fairey and Invader gradually developed into a broader collecting approach shaped by curatorial attention, cultural relevance, and long-term conviction. Today, his collection reflects a sustained engagement with urban and ultra-contemporary art, informed by curatorial discipline, cultural awareness, and a clear sense for artistic futures.
His focus lies on discovering emerging artistic voices early – often before they receive institutional support or commercial attention. Over nearly two decades, this quiet instinct has made him a respected figure in the art scene and a regular presence at major international art fairs.
I don’t collect for decoration or speculation. I collect because I want to understand where visual culture is going – and where it comes from.
Andrew Jovic is also the author of several publications on urban contemporary art, collecting and visual culture. His written work extends the curatorial perspective of his collection into a broader reflection on emerging artistic practices and the mechanisms of visibility in the digital age.